From product to experience. From experience to story.

01 · Who is Mai

Who is Mai?

A Colombian hybrid athlete and creator who built a community around sport, wellbeing and personal challenges.

“Mai doesn't just make content. She turns products, places and experiences into stories her community wants to live.”

  • Hybrid athlete
  • Running
  • HYROX
  • Fitness
  • Lifestyle
  • Food
  • Travel
  • Entrepreneur
  1. 01Relatable
  2. 02Aspirational
  3. 03Entertaining

Based in Medellín, with national and international reach

Mai Padilla in a garden, wearing a black dress
Mai Padilla training at a gym
Mai Padilla smiling in front of waterfalls in autumn

A community that doesn't just watch. It moves.

02 · The community

A community that doesn't just watch. It moves.

11.3M+

people connected

Total community across every platform

  • 6.16M
    ViewsLast 30 days
  • 191K
    InteractionsLast 30 days
  • 38,548
    Profile visitsLast 30 days

Where the conversation lives

03 · The world of Mai

Four worlds. One voice.

Every brand steps into a world her audience already follows every day.

Real discipline, from the track to the box.

  • Training
  • Running
  • HYROX
  • Equipment

Everything before and after the workout.

  • Supplements
  • Habits
  • Recovery
  • Wellness

The life that gets shared at the table.

  • Restaurants
  • Recipes
  • Products
  • Experiences

Places told the way they're lived.

  • Hotels
  • Destinations
  • Activities
  • Guides

04 · The audience

The people behind the numbers.

Active adult women and men with real purchase intent across sport, wellness, food, travel and lifestyle.

68.8%

of the audience is 25–44

The age group with the strongest affinity for consumer goods, sport, wellness, travel, food and lifestyle.

Age

  • 25–3436.3%
  • 35–4432.5%
  • 45–5414.3%
  • 18–249.1%
  • 55–644.9%
  • 65+1.9%
  • 13–171.0%

Top countries

  1. 01Colombia38.0%
  2. 02Venezuela12.6%
  3. 03Mexico7.3%
  4. 04United States7.1%

A Latin American audience with a real presence in the US.

Colombia · 38.0%Venezuela · 12.6%Mexico · 7.3%United States · 7.1%

05 · Brand fit

Your brand can enter her world.

When a brand enters Mai's content, it enters a routine, a trip or a table — not an ad break.

  1. 01

    Fitness & Performance

    Training · Running · HYROX · Performance

    Your product inside real training: races, sessions, competitions.

  2. 02

    Wellness & Nutrition

    Supplements · Habits · Recovery · Wellness

    Part of the daily routine her community copies.

  3. 03

    Lifestyle & Food

    Restaurants · Recipes · Products · Experiences

    Places and products told through the experience.

  4. 04

    Travel & Experiences

    Hotels · Destinations · Activities · Guides

    Destinations her audience saves for their next trip.

06 · Proof of performance

Content that reaches, sparks conversation and finds new audiences.

  • 3.5M
    Reel views
  • 1.8M
    Story views
  • 869K
    Post views
  • 292K
    Top content piece

Instagram · last 30 days

44.2%

of views come from people who don't follow her yet

Every collaboration is also a discovery moment — reaching well beyond her existing community.

07 · Brands

Brands that have entered the world of Mai.

Ambassador · current partners

Featured collaborations

  • Featured collaboration
  • Featured collaboration
  • Featured collaboration
  • Featured collaborationNinja Colombia

Brand names shown for reference.

08 · What we can create

Your brand.Her world.

Ways a brand can live inside Mai's content.

  1. 01

    The experience

    Mai visits your hotel, restaurant, destination or experience and turns it into content.

    Let's talk
  2. 02

    The performance

    Your product becomes part of her training, running, HYROX or performance content.

    Let's talk
  3. 03

    The campaign

    Concept + production + Reel + Stories + TikTok + amplification.

    Let's talk
  4. 04

    The ambassador

    A long-term partnership: recurring content, events and brand presence.

    Let's talk

Collaboration possibilities. Every proposal is shaped together with the brand.

09 · Partnership formats

Formats built to bring your brand in naturally.

Base reference rates. Every campaign is tailored.

  1. 01Collaborative Reel

    From$6,500,000 COP

    Vertical content produced specifically for the brand, with storytelling, product or service integration and collaborative publishing.

  2. 02Standard Reel

    From$5,000,000 COP

    Vertical content published on Mai's profile and organically woven into her content and storytelling.

  3. 03TikTok

    From$2,000,000 COP

    A native TikTok video, adapted to the platform's language and dynamics.

  4. 04Stories

    From$1,000,000 COP

    Organic integration through Stories, with a recommendation and a call to action.

  5. 05Image usage

    From$1,600,000 COP/ month

    A monthly license to use her image across brand assets and channels, within the agreed scope.

Conditions

Rates are base prices in Colombian pesos (COP). Final pricing may vary depending on:

  • Number of deliverables
  • Production requirements
  • Travel
  • Exclusivity
  • Campaign duration
  • Additional usage rights

Custom campaign packages available

  • Campaigns
  • Ambassadorships
  • Events
  • Travel collaborations
  • Brand content
  • Long-term partnerships

Let's talk

Let's createsomething people want to remember.

If your brand is looking for a creator who can take a product into an experience, an experience into a story, and a story into a community, let's talk.

Start a conversation

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